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Package Design Trends in 2020

Be it on a chocolate bar or cool drinks bottle packaging is the watchword for sales success. Recent research reveals that 81% of buyers shop for any item because of its stunning packaging.

As 2020 draws towards an end packaging world has witnessed many trends in the past year. Here's looking back to the top 5 design trends which entered in the favorite list of our designers.

Sustainable packaging
A trend that started a few years before and still sustains. The past year had many designs themed on sustainability. While considering the artistic rendition of sustainable package designs always succeeds. In general, this trend is regarded as long-lasting and can send to 2021 with five stars.

Be it in package designing or logo designing minimalism is the king who never fails to conquer hearts. Consumers are inclining towards minimalistic packages these days which are clean and convincing.

Bold colors and Patterns
Bold colors, neat lines, and symmetric geometry are the core elements of this design trend. These elements will communicate the essence through its branded patterns which creates an impactful appeal to the mind of consumers.

Flat design
Flat illustrations and images avoid the headache of the cluttered look. These newly found round usually have glowing serif fonts, clear product photographs, and detailed graphics.

Revealing the real
The trend of transparent designs boosts the integrity and authenticity of the brand. Product Revealing windows, Cutouts of the product's texture is the commonly adopted method in this trend.

Website Design Trends you should not miss in 2020

The world of Webdesign is always endless and vast. In 2020, we have witnessed designers exploring new trends and also walking the same roads of popularly used designs.

In these days of uncertainties and challenges, websites need to be unique and should deliver the message. Website development in Dubai has become a sought-after keyword among digital marketers. Small enterprises had started to show a digital inclination and hence Website development service providers in Dubai is exploring all sort of technologies and framework.

It’s a challenge to have a standout look while being visually and content-rich. Looking back to a few of the Webdesign trends in 2020.

Ultra Modern Dark Mode

Websites with Dark Mode is not just classy it gives an ultra-modern look to your brand.  A website with Dark background enhances content visibility and aligns well with a new-found trend of fluorescent design.

Interactive Motions

It’s been a while since interactive motions have been adorning the center stage of digital marketing. Designs with

Illuminating 3D Artwork

The use of carefully produced 3D artworks is more broadly utilized these days. Blending illuminating fluorescent with 3D gives an impeccable feel to the Website. This particular trend proves that there is no limit to creativity in the world of Website design trends as well.

Shadows and Floating elements

The soft drop shadows and the beautifully layered images are the newfound round of web designers. This trendy design route gives depth to any sort of website.

The right time to rebrand your business

Rebranding is a hot topic in advertising circles. If your business has been running for long, how to know when is the right time to rebrand? read on. First, you need to know certain things to make the decision about rebranding. Check if your current branding is in alignment with your marketing goals. You should also know if your brand image is working well with the target group. You should also assess the strengths and weaknesses of your brand. You should also assess if your brand image is relevant to the modern marketplace. After analyzing these facts, you can decide if your brand is ready for revamp.

With the right branding agency, your rebranding journey can be successful. The foremost name in Dubai advertising agencies is Vibrand 360. The company is specialized in business branding and leads the race among other branding agencies in Dubai. This Dubai based advertising company has helped numerous brands soar. Our strategy is to develop a mission statement, research your business and market, generating new marketing collaterals, and testing the reach and communication. Business branding is seamless with the help of Vibrand 360. If you are searching for Dubai advertising companies, you can reach us and get a quote to start your rebranding exercise.

Graphic design trends in the year 2020

They are there, sitting next to the window with a few coffee sips in the sundown and some music in the background creating the finest of designs. They are the Graphic Designers loving to live in their world of ideas. They weave the magic which we call as trends.

Here are a few Graphic Design trends that happened in the year 2020:

Depth and denser 3D
Monochrome magic
Minimalistic Elegance
Tantalizing Typography
Pastel Power Palette
Mix and Match of Illustrations and Photographs
Abstract and surreal Artwork

The design trend of 2020 can be highlighted with denser 3D designs. Realism and 3D design compositions are both visually appealing and unique.

The duotone craze has faded and the monochrome has become the new normal! Designers are experimenting with strange and special mono compositions. The widely evolved monochrome filters had made an immense impact on the world of advertising designs.

Elegant Minimalistic designs have always been the favorite of every designer. Denser and thoughtful communications are the key to this method.

Pastel palette is the newly loved road of design artmakers. Many awestruck experiments are happening in this area.

The play with illustrations and photographs is quite an interesting creative trend found in 2020. Doodling with matching photographs gives an appealing feeling to the composition.

Abstract and surreal mixing has always been the favorite style for any out-of-the-box designer. 2020 has witnessed many mesmerizing combinations which is both simple and surreal.

Flexible working

Creativity and flexible working

In a creative business, establishing an innovative workforce is always a challenge. Sometimes the best ideas happen outside the office or even during weird hours of the night. So are strict processed followed in companies the way forward? Research shows that employees are more likely to be productive if you let them work on their terms. This is where flexible working comes in to picture. Freedom and trust are the cornerstones for productivity. So, in the modern world, flexible working is gaining more importance than before. This new way of work flourishes creativity. Rather than sitting 8 or 9 hours in the same spot, working at different times or different locations can spark more innovative ideas. This is because everyone works to a different beat, some are morning people and some are night owls. So the peak perforce for individuals varies vastly. Flexible working solves this problem.
However, there are certain guidelines to be followed such as the employees have to announce their work from home in advance. The companies also have to establish what hours the employees have to work within the flexible working framework. Technicalities like these have to be taken care of when team members are working from different locations. Proper support like IT support and other facilities have to be provided by the employer for seamless work. Ultimately, companies have to pay attention to all the details before launching flexible hours at the workplace which sure is the future.

Video marketing trends of 2020

Video marketing trends of 2020

According to the latest reports, most businesses across the world are incorporating video marketing in their strategy to leverage the latest trends and to reap great returns. Two-thirds of the brands are expected to join the bandwagon and it will be an important step both for consumers and brands. Video content is slowly becoming the favorite way for brands to interact with consumers. It’s easy to understand and make a pitch that can convert into sales.

The latest trends in video marketing include shoppable videos and other innovations. Shoppable videos are already in use on YouTube marketing, Instagram, and Snapchat. Here brands create videos that link them directly to the product or service making it easy to purchase. Video content is the simplest and easiest way to engage with your customers and make them buy the product.
Vlogging is growing leaps and bounds and brands are using it like never before to reach their customers. Video creation is a good way to earn trust and authenticity for the brand. It can be used as a platform to introduce new products before the launch. Personalization of emails and newsletters is not a new phenomenon. In 2020 we will see more of personalized video content that’s relatable to the viewers. This is done through data and customer feedback. The videos become more relevant this way.

Interactive videos use many technicalities to make the video interesting. For instance, 360-degree access allows users to scroll in various ways inside the video. Branching customize content based on preferences. Hotspots allow users to click and interact with video in more detail. Leverage on the video trends to boost sales, because this is the future.
Vibrand is an integrated agency specialized in video production and futuristic marketing techniques. Corporate video production, YouTube marketing, Video creation, promoting YouTube channel are some of the specialties of this video production company. Contact us to make your brand successful.

Influencer Marketing Trend in the UAE

Influencer Marketing has been creating a big impact on the digital landscape of the UAE.
This lucrative marketing tactic is playing a major role in the niche categories of beauty, entertainment, food, travel and technology.
Be it from micro to macro, the influencers of any size are considered as the trump card of any businesses such as beauty, fashion, entertainment, travel and technology.

Businesses from small enterprises to boutique businesses are going crazy in chasing micro-influencers to raise their brand awareness.
A recent survey on the digital behavior of the Middle East social media users clearly explains their peculiar affinity towards video stories.

While considering all the social media platforms, Instagram and YouTube are at the top of the line platforms for influencer marketing. Surprisingly, Facebook is not going in line with this trending tactic though some shifting scenes are happening alongside.

Middle East Brands who used influencers for their promotions have experienced exponential growth in the ROIs. Needless to say, this is the best-ever cost-effective marketing strategy ever happened in the world of promotions.

Digital marketing these days is more transparent and the growth metrics resulted from the influencer marketers reveal that it isn’t a fad anymore and the trend is here to stay for long.

As the year is nearing to its end in a few months, the current digital marketing trends of influencer marketing and video marketing are going to gain prominence in the Arab world.

If you require to boost the potential of your business with effective influencer marketing, feel free to reach us at biz@vibrand360.com

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Why you should advertise on social media?

No matter the size of your business, utilizing social media as a crucial platform to reach your target audience is equally important as marketing your business on other platforms. Coming to the investment in Social Media, it is more affordable compared to other platforms and comparatively more beneficial. In addition, your clients and customers are on the same social media platforms as you. By 2021, the number of social media users is expected to skyrocket to 3.1 billion. Targeting your audience through social media is more effortless and effective rather than investing in any other platform or website. Furthermore, your customers will be more receptive to your messages as they are more likely to be interacting with their favorite brands. By posting content that adds value to your target audience, your brand recognition will be paramount. This increases your inbound traffic to your website as well as improves your search engine rankings. Moreover, it has been recorded that marketing on social media leads to higher conversion rates. When all the brands are striving hard for brand loyalty, building it is comparatively easier through social media marketing. Social media ads connect to your customers you didn’t know existed. This is because, as the brand is exposed more you get more potential leads. Social media enthusiasts as well as follow brands that engage them.

Vibrant 360 is a popular social media marketing agency in the UAE that offers social media services at optimum rates. The agency will help you reach your target audience at ease. Social media services have been availed by many leading brands and have successfully exceeded targets. The expertise of Vibrant 360 covers all social media platforms and beyond. Especially during the pandemic, when other mediums are inaccessible, however, you can still reach your target audience with the help of Vibrant 360, the digital marketing agency in the UAE that has helped numerous brands succeed. Contact us for a quote and advice on how your brand can increase presence in the digital space.

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Latest Digital Marketing Trends in UAE

Dubai, the New York of the Middle East has witnessed many emerging Digital Marketing Trends in 2020. Ever-evolving Digital Landscape of Dubai and the UAE has a lot to offer from small business owners to megacorps.

If you are a business owner in the UAE with a zero-digital presence, you will be surely left behind. It doesn’t require millions to compete with the big leagues online.

Read on to find out the most wanted Digital Marketing Trends in the UAE.

Video Marketing

What is it that makes videos so special?
90% of marketers say it’s the icing on the top of any kind of Digital Marketing. User sentiments towards interesting video content are higher these days. Spending money on Video Marketing is one of the cost-effective brand communications.

Vibrand 360, being a highly creative Digital Marketing Agency in UAE assures excellent quality, and
engaging video content for our clients.

Influencer Marketing

The golden nugget in the lab of Digital Marketing! Influencer Marketing is the most desirous Digital Marketing Trend in the UAE. Creating a big buzz for any brand online with assured conversions makes Influencer Marketing a major strategy to count on. Besides, it leverages your sales cost-effectively and gives a credible brand reputation.

Cross Promotions

Online and Offline marketing should always go hand-in-hand. Cross Promotion is the answer. The marketing team of Vibrand 360 weaves and executes result-driven cross-promotion strategies for our customers. Apart from getting the benefits of partnering on a new platform, it is venturing new territories for your brand.

How can corporates leverage the power of social media to strengthen their brand?

Since the stone age, the chimpanzee group had their own social community with strict protocols are territory to follow, the exact same concept was carried forward to the economic revolution where the existence of brand happened.

Being social and engaging in a community is something that humans can’t skip. In fact, scientists have figured out that being in a community directly impacts the lifespan of a human being.
Social Media

Guess what? Social media websites are engineered in a certain way that automatically provides a homely experience for the users to keep scrolling to know more about what’s happening in their community.

Except for the part that a community only exist in the imagination, not real.

Imagine a crowd which consistently show up at one location every morning from 10 to 11. The crowd has its own potential, the crowd shares the same kind of interest and welcomes freshers.
To take leverage out of that crowd, you have to make sure you join the crowd as a fresher, understand their nature and interests to finally solve a problem with your product or service to showcase your brand.

Leverage only happens when brands solve problems and gain trust. Most brands misuse the space without knowing the nature of the crowd, and they think they are leveraging (precisely, they’re not).

Social media platforms like Facebook, Instagram, Twitter cannot exist if brands decide to exit the platform. Brands are taking very good leverage out of these platforms by solving users problems with a perfectly stitched content strategy that doesn’t disturb the crowd.

Social media platforms offer a wide variety of marketing solutions within their platform to take leverage at a comparatively lesser cost which definitely makes sense to brand development officer sitting at the right corner of your office.
Bottom line

How do you take the leverage?

Get started with easy to use solutions provided by social media platforms, build a content strategy that doesn’t disturb the crowd. Find the interest, solve the problem and build the trust.

In fact, there are brand managers who invest 95% of their budget into social media to get the maximum audience at a comparatively lesser cost (far cheaper than print marketing). The privacy policies of Facebook platforms also share interesting demographics which could be used to learn your audience in depth.

There’s no reason not to give it a try. After all, it’s free and cheaper compared to the market. Build the brand, solve the problem, take the leverage!