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Significance of SEO in digital marketing

SEO is an important aspect of your digital marketing strategy. It increases user traffic, conversion rate, ROI and many more. Your website need to have good ranking so that you can find more users logging in to your site. There are different strategies to ensure a good SEO. On page optimization is a technique to drive more traffic to your website. This is done through certain techniques like using a good density of keywords, meta keywords and so forth. Off page optimization is another technique where you build links with trusted and well-known sites.

SEO is economical as it’s a fixed paid service. This can help you improve search engine ranking of your website. You can reach above your competitors by wisely using the SEO techniques. As SEO increases the visibility of your site in search engines it can push your brand forward and help you achieve your business goals.

Vibarnd is a leading integrated advertising agency that has a digital forte. From website development, website SEO and other SEO services, we are adept at digital marketing and pushing your brand to new frontiers. The digital agency can help you reach your target group effortlessly.

Vibrand 360: Lighting up the creative scene in the Middle East

With utmost pleasure and happiness, we are sharing the article that features our master of ideation and CEO of Vibrand 360- Mr. Abdul Shafeeq in the Gulf Leaders column of Khaleej Times daily.

Here he answers a few questions about his career and creative journey and the lessons learnt along the way.

Vibrand 360: Lighting up the creative scene in the Middle East –

Read Article On Khaleej Times

Digital Marketing Trends in 2021

The next big trends in Digital Marketing

1. Artificial Intelligence (AI)

Here seems to be an emerging theme that digital marketers love AI and for good reason, they depend on it. A recent study from AppNexus shows that 86% of all digital marketers say that AI makes them more effective at their jobs. Companies across the globe spent $6B in AI marketing throughout all of 2018. If anything is future-safe in digital marketing, it’s the AI, as it helps marketers reach unfounded performance and unprecedented scale.

2. Voice Search

Smart speakers, smart fridges, smartphones. The Internet of Things (IoT) continues to grow —and with it grows the importance of voice recognition and voice searching.

Influencer Marketing
Using the facility of influencer marketing is the next big thing in digital marketing. If this is the first time you’ve heard the term, chances are it’s not the first time you’ve encountered influencer marketing. Influencer Marketing scenes in Dubai has witnessed a major gear shift during the days of lockdown.

Messenger/In-App Ads
It probably comes as no shock to realize mobile traffic is becoming more relevant. But what you'll not know is what proportion of advertising spend has increased in terms of optimizing for mobile. Since 2013, mobile ad spend has increased (globally) by $176.35B. Yes, its "Billion" only.

Augmented Reality/Virtual Reality
Both augmented and virtual reality have made massive impacts for various marketers. Both of them require some pretty hefty work, from a technological point of view. Augmented reality allows you to “test” whether or not your product or service will work. Imagine a virtual world where you get a tour, training, or demo of a product or service.

It’s clear to ascertain what proportion of technological prowess is advancing digital marketing’s best practices. The power of AI is undeniably a big thing in digital marketing because technology allows newer and more exciting opportunities to flourish. But it doesn’t stop there. So many other tactics and best practices exist under the umbrella that AI brings.

Are you up to experience the biggest in digital marketing?

Copywriting tips and tricks that can drive sales

Vibrand is an integrated agency that helps you convert your communication into actual sales. We are the premium marketing and branding agency in Dubai that can help you drive sales with our digital marketing and subsidiary services. Marketing and communications have changed a lot and we are in line with the new developments and wizards of marketing communications who use the power of advertising copywriting and designs to communicate effectively.

Here are some tips in copywriting that can help you boost sales. First, you have to discover and define your target audience. Their age, gender, nationality, and so forth are of prime importance. Once you define who you want to communicate with, the next step is to create a content strategy. For the copywriting to be successful the message should be specific and clearly defined. The content should grab attention and create a desire in the customer to experience the product. It should have a good idea and a great message. For this, the headlines should catch attention. using clickbait and information that doesn’t correspond to your copy is redundant. Use SEO to have priority in the search engine. Last but not least, create a call to action if you want to convert the interest into sales. The call to action should have all the required information from them to purchase or avail of your service.

Social Media tools for SMEs

Social media is a powerful tool for small businesses. You can use it to reach potential customers, drive traffic to your website, and maintain communication with existing clients. But managing all the different social networks using their consumer apps is, at best, time-consuming and slow, and, at worst, next to impossible. If you want to run your social media properly, you need the right tools.

The best social media management tools:

Buffer Publish
For straightforward social media scheduling

Hootsuite
For all-in-one social media scheduling, monitoring, and analytics

Iconosquare
For managing Instagram business accounts

Sendible
For lead generation on social media

Sked Social
Manage your Instagram handle

With the power of Social Media on your side, your businesses can jump ahead of the leap.

Integrated marketing agency and getting the branding right

Today consumer behavior is unlike yesteryears. The digital medium has taken prominence and simple digital communication won’t work for your brand as there are multiple channels consumers interact with. So your communication needs to be targeted at different levels, including different channels.
Integrated marketing is the new approach that creates and unifies a seamless experience for consumers to interact with the brand. Here, all aspects of communication such as advertising, PR, social media, and direct marketing through their respective mix of tactics, methods, channels, media, and activities all work together in unison to make the brand visible.
Integrated marketing combines a comprehensive plan and strategy to produce a variety of communication disciplines to create maximum communication impact. According to research, a variety of channels can improve purchase intent by 90% and brand perception by 68%. This is an ideal way to market the product for consistent recall and increasing visibility. All the channels work in unison for the brand making it enticing in the consumers’ minds.
In the UAE, Vibrant is the leading integrated marketing agency that can take your brand to new heights. We offer integrated brand promotions through strategic marketing techniques for assured results. Vibrand is a marketing agency that has won numerous awards for its work. Many leading brands has boosted their brand with the help of Vibrand. Make your brand stand out with the leading integrated marketing agency in Dubai.

Social Media Marketing for Retail Businesses in the UAE

Phew! That was quite a bit dramatic year, but we made it!
Here we will discuss the showstopper of the year 2020: “Retail Social Media Marketing”.

When the lockdown struck-down the Retail business social media came as the savior and we saw many twists and turns in the retail sector. Listing out a few strategies that made retail business marketing success.

Real-time communication strategies
This personalized way of communication made significant impressions in retail marketing. Weaving stories that align well with consumer’s behavior tends to drive more sales in turn.

Engaging content
Engaging content with high-quality and creative visuals would do the job of marketing effectively. Content-driven marketing converses with the selling points of the business.

Influencing Collaboration
If the content is a kingdom then the influencers are known to be the rulers. This emerging trend of influencing marketing powers and nurtures sales and marketing. Let the scale be small or big, collaborations and influencers had defined their space in retail social media marketing in Dubai. Dubai influencers have leveled up the brand experience of many international retail brands.

Don’t you want your business to sail the sky of success? Reach us for all your Advertising and marketing requirements. Our team of social media experts have got you covered with result-driven strategies.

Rebranding agency in the UAE

The right time to rebrand your business

Rebranding is a hot topic in advertising circles. If your business has been running for a long, how to know when is the right time to rebrand? read on. First, you need to know certain things to make the decision about rebranding. Check if your current branding is in alignment with your marketing goals. You should also know if your brand image is working well with the target group. You should also assess the strengths and weaknesses of your brand. You should also assess if your brand image is relevant to the modern marketplace. After analyzing these facts, you can decide if your brand is ready for revamping.

With the right branding agency, your rebranding journey can be successful. The foremost name in Dubai advertising agencies is Vibrant 360. The company is specialized in business branding and leads the race among other branding agencies in Dubai. This Dubai based advertising company has helped numerous brands soar. Our strategy is to develop a mission statement, research your business and market, generating new marketing collaterals, and testing the reach and communication. Business branding is seamless with the help of Vibrant 360. If you are searching for Dubai advertising companies, you can reach us and get a quote to start your rebranding exercise.

Trendy advertising designs of 2020

Advertising trends of 2020

Marketing and advertising trends change every day and even every second. Here we are looking at some digital advertising trends of 2020. It’s an age where consumers are paying less attention to advertising. So the times need advertising that engages consumers. According to recent statistics, 72% of the consumers hate repetitive ads and 42% of the consumers said that the advertising they see on the digital platforms is irrelevant to their needs. Contextual targeting is the buzzword in advertising circles. This is the strategy of placing relevant ads to consumers if it matches keywords, location, or browsing habits.

The advertisers will now be targeting Gen Z. Marketing tactics relevant to their needs will now be the forte for most advertisers. For that mobile-first thinking is essential. In 2020 we have seen data-driven display advertising that is also creative. There were new creative leaps in advertising to engage the new generation of consumers. Creativity and data are combined to make ads relevant and playful.

For all your advertising needs, Vibrant is the top advertising company in the UAE that helps you build your brand. For business branding in the UAE, get in touch with Vibrant that works with the top advertising trends in Dubai. For all branding needs in the UAE, you have the assistance of this full-fledged integrated agency that will make your brand the best seller.

 

Package Design Trends in 2020

Be it on a chocolate bar or cool drinks bottle packaging is the watchword for sales success. Recent research reveals that 81% of buyers shop for any item because of its stunning packaging.

As 2020 draws towards an end packaging world has witnessed many trends in the past year. Here's looking back to the top 5 design trends which entered in the favorite list of our designers.

Sustainable packaging
A trend that started a few years before and still sustains. The past year had many designs themed on sustainability. While considering the artistic rendition of sustainable package designs always succeeds. In general, this trend is regarded as long-lasting and can send to 2021 with five stars.

Minimalism
Be it in package designing or logo designing minimalism is the king who never fails to conquer hearts. Consumers are inclining towards minimalistic packages these days which are clean and convincing.

Bold colors and Patterns
Bold colors, neat lines, and symmetric geometry are the core elements of this design trend. These elements will communicate the essence through its branded patterns which creates an impactful appeal to the mind of consumers.

Flat design
Flat illustrations and images avoid the headache of the cluttered look. These newly found round usually have glowing serif fonts, clear product photographs, and detailed graphics.

Revealing the real
The trend of transparent designs boosts the integrity and authenticity of the brand. Product Revealing windows, Cutouts of the product's texture is the commonly adopted method in this trend.