The next big trends in Digital Marketing
1. Artificial Intelligence (AI)
Here seems to be an emerging theme that digital marketers love AI and for good reason, they depend on it. A recent study from AppNexus shows that 86% of all digital marketers say that AI makes them more effective at their jobs. Companies across the globe spent $6B in AI marketing throughout all of 2018. If anything is future-safe in digital marketing, it’s the AI, as it helps marketers reach unfounded performance and unprecedented scale.
2. Voice Search
Smart speakers, smart fridges, smartphones. The Internet of Things (IoT) continues to grow —and with it grows the importance of voice recognition and voice searching.
Using the facility of influencer marketing is the next big thing in digital marketing. If this is the first time you’ve heard the term, chances are it’s not the first time you’ve encountered influencer marketing. Influencer Marketing scenes in Dubai has witnessed a major gear shift during the days of lockdown.
It probably comes as no shock to realize mobile traffic is becoming more relevant. But what you'll not know is what proportion of advertising spend has increased in terms of optimizing for mobile. Since 2013, mobile ad spend has increased (globally) by $176.35B. Yes, its "Billion" only.
Augmented Reality/Virtual Reality
Both augmented and virtual reality have made massive impacts for various marketers. Both of them require some pretty hefty work, from a technological point of view. Augmented reality allows you to “test” whether or not your product or service will work. Imagine a virtual world where you get a tour, training, or demo of a product or service.
It’s clear to ascertain what proportion of technological prowess is advancing digital marketing’s best practices. The power of AI is undeniably a big thing in digital marketing because technology allows newer and more exciting opportunities to flourish. But it doesn’t stop there. So many other tactics and best practices exist under the umbrella that AI brings.
Are you up to experience the biggest in digital marketing?