Best Logo Design Tips in 2022

14th October 2022

A logo is the identity of a brand. Although a brand is a collection of emotions, memories, and stories, a logo can give a distinct identity to the brand. To make the logo stand out, we are sharing some tips. Use these to make your logo a springboard to brand success.

A logo should be memorable and distinct. It should immediately get associated with the brand a what it stands for. Since a logo should stand the test of time, you should ensure it’s simple and relevant to the brand. To create an iconic symbol, you should make it simple and easy to identify. It would be best if you also kept in mind the target audience.

An excellent visual identity will attract attention and will be easy to identify the customers. A logo should also convey a story or a feeling among consumers. After trying out a few options, you can check with others for feedback. You can take all the relevant feedback to improve the logo and make it more attractive. It is mandatory to keep a positive outlook on the design. Positive perception is needed to keep the logo on top of the mind.

The typefaces you choose can make or mar the logo. So avoid using popular typefaces. If possible, you can create your typeface and experiment with it. The logo should never be complicated, and it should be simple and straight to the point. It should communicate your brand’s values and personality to the consumers. It should be authentic and should be attractive. The colors you use can make a more significant impact. Choose colors that stand out and create an instant impression.

Main Points to be Noted During a Logo Designing Process

Based on your business and goals, make a point.

The first step is to establish what you’re attempting to express because a logo needs to make a significant statement to work correctly. Since logos are symbols, they should convey to viewers what you represent for.

Recognize who your audience is.

A logo should symbolize the company it promotes and its type of audience. By knowing your purpose and value to customers and potential customers, you can decide what look you want, depending on what you stand for. If unsure, consider what sets your business apart from competitors; even better, speak with your clients. What you decide should matter to your potential clients and consumers and not just to you.

Make a vector file of it.

Your logo is adaptable, and you can expect to see it everywhere, from small knickknacks to large-scale graphic advertisements. You’ll get a lot of grief later on if you initially develop your logo in a vector environment. You will have a better chance of success in this area if you use vector graphics tools like Adobe Illustrator.

If it doesn’t create an impression, stop moving forward.

You must first comprehend the value and significance of your brand to your clients and top prospects if you want your logo to perform as intended. You’ll then have a symbol that represents something if you adhere to the design guidelines that some of the best logos in the world were built around. A company’s logo can never fully capture everything it is, offers, or aspires to be. Still, a strong logo will make a statement that your target audience will understand and recognize.

In Dubai, Vibrand 360 is the most popular brand design agency that can create a logo for your brand. The professionals at Vibrand are experts in advertising and marketing in Dubai. They can make a logo that is visually stunning and relevant. The top advertising agency in Dubai can help your brand reach the target group. Contact Vibrand for the best branding services in Dubai.

Luxury packaging design agency

24th September 2022

Luxury packaging design agency – The company has been managing the design process for major brands since 2006.

Luxury Packaging Design: How to Conduct a Proper Research

When it comes to luxury packaging design, you want to make sure that your research is thorough and informed. Conducting the proper research can help you create packaging that stands out from the rest and shows off your brand’s sophistication. Here are a few tips for conducting proper research:

Look at established brands. As with anything in life, if you want to be good at something, study the best in the business. Take a look at what other luxury brands are doing and see how they approach packaging design. What are their strengths and weaknesses? What does their packaging look like on an individual product level? How do their designs impact sales?
Talk to consumers. What do they think of luxury packaging? Are they familiar with certain brands’ packaging designs? Do they have any recommendations? In-depth interviews with consumers can give you invaluable insights into what works and what doesn’t when it comes to luxury packaging design.
Look at industry trends. Watch what other industries are doing and see how they’ve incorporated luxury packaging into their business models. Are there any specific trends you should consider when designing your luxury packaging?

The Art of the Package

The art of the package is one that many luxury brands take very seriously. Not only do they want their products to look amazing and showcase their unique brand, but they also want their packaging to be elegant and sophisticated. Some luxury brands outsource some of their packaging design work to smaller studios. This allows them to focus on other aspects of their business and still get great results.

Launching A New Product

If you’re looking to launch a new product, a luxury packaging design agency is the perfect fit. With years of experience crafting sleek and eye-catching packaging, our team can help you create a product that looks and feels luxurious from the moment someone opens it. Our team’s skills go beyond simply designing beautiful packages – we also have experience creating marketing materials and branding solutions to help you sell your product to consumers. Plus, our team is available 24/7 to help you with any questions or concerns you may have about launching your new product. So if you’re looking for a creative and professional solution for your next product launch, contact the luxury packaging design agency today!

The Benefits of Luxury Packaging

A luxury packaging design agency can offer you several benefits. First and foremost, they can help you create unique and eye-catching packaging that will undoubtedly impress your customers. Additionally, a luxury packaging design agency can offer you marketing support and help promote your products in the most effective way possible. In short, a luxury packaging design agency can be a valuable resource for any business looking to improve its branding and marketing efforts.

Vibrand 36o is an award-winning writer and artist who believe in the craft of advertising and practice it with utmost reverence. We are determined to create effective communications that weave magic for the brands associated with us. Our pursuit of perfection in all we do results in path-breaking outcomes that exceed expectations making us the best advertising company in Dubai.

If you are looking for a top luxury packaging design agency in Dubai, contact us at +971 543742901 or mail us at biz@vibrand360.com

What is Content Marketing & How to get started in 2022

23rd August 2022

All about content creation in the digital age from Vibrand 360

Content marketing is a strategy of creating content to promote your brand. Although content marketing is used to improve sales, its main purpose is to encourage interest and build a community. Through this customer learn about the services or products of the company and helps in building a relationship with potential clients. So, it’s important to create content that Is useful and shareworthy.

First you have to start with content strategy. This is setting up a goal before you step into the process. It can be about building a community or becoming a thought leader or generate leads. Whatever be the plan, the creations should be in alignment with this idea. Then you have create a calendar demonstrating the various content to be developed based on the relevance with the brand. After that the production process begins. Then its all about distribution and promotion. You should be informed about the topics and ideas that are trending. All in all, a great content can take your brand to newer heights.

We are now elaborating a few steps in content marketing that’s critical for its success.

Firstly, you should research your audience thoroughly to understand their pain points and all the needs they have. Then you look for the existing content and find out what made it tick and what doesn’t. This will help in planning and implementing your content marketing., Then its all about the strategy and content creation process. This is all about finalising what content to use and how to use it in the marketing materials. If you can personalise the message and address it to the pain points of the customer it will be more relatable and enables more sales.

So, finally when you zero down on the content it will increase conversions and enhance brand awareness.it will generate more revenue and build a string customer base. Content marketing is evolving every day to become the most important marketing tool. The wise use of strategy and content can work wonders for your brand.
In Dubai, Vibrand 360 is a creative agency specialised in content marketing. The team consists of professionals who can bring your brand to the next level. The digital marketing agency is one of the best integrated marketing agencies in Dubai. You can get the support of the team to build a marketing strategy and digital marketing tools to gain results. The best content marketing can be done through discussions and insights.

Contact us to know more about content creation, digital marketing and social media marketing. We can guide you step by step to achieve all your goals and help you succeed in the mission to become the well-known brand. Vibrant has art and content professionals who bring quality content for your brand. So, wait no more, call us to know more about our services and how we can help your brand to be a grand success in the cluttered market. We are looking forward to a lasting partnership.

B2B content marketing strategies.

24th February 2022

The basic structure of B2B marketing is almost similar to B2C marketing. We have to discover a strategy, plot a direction and plan for execution. Research also plays an important role in it. Once we roll out the plan, execution is a simple task. Today’s consumers don’t buy products just because they are aware of the brand, but because they know every product and its features. So grabbing attention and condensing information is the key to success in B2B Content marketing. Instead of just presenting a product, the ideal way is to say that ‘we know your pain points, and here is the solution to it. A great content strategy gives required information about the product and addresses its pain points. We have to give as much information to convert the pitch into sales. It’s all about educating customers about the product details and building trust in the brand. Once this job is done, it will be the beginning of a long-term relationship.

Vibrand 360 is a digital marketing agency that helps you build awareness about your brand. The content marketing agency dubai also offers social media marketing among other services. It is one of the popular Marketing agency in Dubai to offer digital marketing and content marketing. Contact us to take your brand to the next level.

Build your B2B business on Linkedin

14th November 2021

LinkedIn has grown to be a powerful marketing tool. According to reports, there are over six million users and growing for the professional networking site. The first step is to create your business page that can be used to post videos, content and other details of your company on a regular basis to reach your target group. The SEO will take your business to newer heights. Creating valuable content is key to the access of your business. Posting video content and other information about your service will build awareness in a long run. It’s also ideal to join groups and use influencers to your advantage. Adhere to a posting schedule and also make use of Linkedin ads to communicate your product or service features. Even if you own a small business or your budget are meagre you can still use the platform to your advantage.

In Dubai, Vibrand 360 is an digital marketing agency in Dubai that can help you in Linkedin lead generation and helps you keep abreast of the digital marketing trends of 2021. LinkedIn marketing strategy can be devised by Vibrand to take your business to newer heights. Contact us to take your business to the next level.

How 360-degree marketing impacts your sales and promotions?

12th October 2021

360-degree marketing is an approach that requires a comprehensive analysis, inclusivity and a holistic end-to-end approach in your marketing plan. This marketing method understands the requirements of your customers and the history of their purchase decisions. 360-degree marketing method converts prospects to customers in an instant with a strategy and creative execution. It changes the perception of the brand and makes it attractive to the clients. There are many requirements where we seamlessly combine digital and traditional advertising methods to get desired results. It starts from building a great website that conveys the product information and much more. Social media presence is critical as it is through this medium we can engage our potential customers.

A good SEO and other digital marketing methods like email marketing, digital and on-ground activations and other methods should be worked out to fit the plan. Offline marketing is also crucial in making the right marketing plan. This will work wonders for the brand if done right.

Vibrand is one of the leading 360-degree advertising agencies in Dubai that cater to services like Website development for companies in Dubai and much more. Give the advertising communication and marketing communication mandates of your company to us for a complete marketing plan. We are at par with the digital marketing trends and offline communication to derive a successful marketing plan for you. Get in touch with us for a brilliant 360-degree marketing plan.

How should be your SEO strategy in the base level?

22nd September 2021

The first month of an SEO project is always crucial for an SEO project

Your 1 to 2 weeks should be into detailed keyword research and URL optimization.

Still, it’s your first month, and so if you can bring some excellent improvement, it’s enough to impress and convince the client to get performance monitoring tools onboard.

Things to do in the base level of your SEO project to get quick results:

Refine your Research

Comprehend the highest traffic and best performing page using Google Analytics and Google Search Console.

Finalize three target keywords for each page: 1 Primary keyword and 2 Secondary Keyword. Finalize and fix the keywords to the URL mapping record.

Analyze and Amend

Analyze the current ranking of targeted keywords and review if your content has the quality and quantity(Word count) to rank in the 1st position on Google.
Based on your analysis, amend the contents to optimize better.

Optimize HUM (Heading + URL + Metadescription)

After amending contents as per the keyword plan, create a keyword order plan and implement it immediately on the H1 tag, URLs and Meta descriptions.

Once the modifications are implemented, examine and submit the URL for crawl using the Google search console.

Before submitting the URL on the Google search console, ensure the URL has a good reach and presence on social media platforms including Facebook, Instagram, Google My Business, Linked In and Twitter.

As you all know, SEO is vast as an ocean, and so are the strategies as well. If the base is built strong, the results will be monumental eventually.

Vibrand 360 is a digital marketing agency that helps you build awareness about your brand. The seo digital marketing company dubai also offers social media marketing among other services. It is one of the popular Marketing agency in Dubai to offer digital marketing and content marketing. Contact us to take your brand to the next level.

Significance of Digital Marketing for Luxury brands

13th September 2021

Luxury brands can make use of the relationship with the consumer with digital marketing tools and strategy. Digitalization has changed how consumers interact with luxury brands. Personalization is the keyword for luxury brands and a good consumer experience is vital for its success. To make a great digital experience the brands should focus on customer-centric communication that is relatable. Since a luxury brand can be defined as out of ordinary, beyond the ordinary and beyond a necessity, digital communication should lead to these factors.

The first step in digital transformation is to collect data and create a database of potential customers and loyal customers. A digital strategy is a next step to establish the brand in the mind of consumers. Then the best channels and formats need to be prepared with consistent messaging. The communication should be about the distinctive features, product line and exclusive advantages. The right communication can build or break the brand.

To effectively build your business in the luxury segment, you can use the expertise of Vibrand, a digital marketing agency in Dubai that offer exclusive services in advertising luxury brands. We closely worked with many luxury brands and has hands-on experience in the segment. It’s an ideal marketing agency for jewellery, textile or other premium brands that offer special services. Avail our expertise to ensure more market share and ROI.

Innovative Logo Design for a Traditional Arab clothing brand

23rd August 2021

Unlike Vibrand 360’s usual branding assignments, this Identity design was a bit challenging for the creative minds of Vibrand 360.
This previously unnamed brand was known for its premium quality material. Branding was essential for this product to run along in the race.

At Vibrand 360, our expert branding consultants in Dubai deciphered the brand values to a stunningly beautiful logo with a falcon.

The Arab headdress Ghutra from the house of Nojoom Al Marwa should hold a unique identity and an appropriate name. Our branding team have carefully weaved necessary regional elements like the falcon, UAE flag etc for a regionally welcoming look. Leverage sales with rightful customer targeting happen after creating a strong brand presence. Altogether, while looking into the name and the logo a conscious effort was put to make the identity unique and timeless.

How YouTube helps a business to succeed in their digital marketing efforts

9th August 2021

The digital landscape has changed consumer behaviour. Today’s consumers are more in control of the purchase decisions as they are well-informed about the brands they want to buy. According to a recent study, consumers stated that they rely on explainer videos and videos in general to know more about a product. More people rely on video than text to get information. So, to keep with the trend of these dynamics, video marketing is essential in this digital age. To attract audiences’ attention, you need to create short videos according to the requirement to glue them to the screen.

YouTube does a lot of things, but it is primarily a video-sharing site. The videos it carries on its site are generally user-generated, which means that the content creators upload their own original content to the site. Although this is not the goal of YouTube, they have marketed itself so heavily as a video-sharing website that much of the viral traffic on the site comes from these amateur production efforts.

A strong sales pitch to describe your product is the key to success. Conveying your message using video can make your sales pitch stronger. To make consumers trust your product, it’s essential to build an emotion that can lead to credibility about the product. YouTube is an ideal platform to do a sales pitch as it has over 2 billion visitors. The content on YouTube reaches more than other media like TV or radio. As over 300 hours of content is uploaded every minute, you can understand the popularity of this medium. It can also boost your SEO.

In Dubai, Vibrand 360 is one of the most reputed digital agencies that can take your brand to newer heights. It is an ideal agency to create YouTube marketing videos in Dubai. As Video marketing is an important part of your marketing plan, you can reach us to create unique content. For more information call us.