Since the stone age, the chimpanzee group had their own social community with strict protocols are territory to follow, the exact same concept was carried forward to the economic revolution where the existence of brand happened.
Being social and engaging in a community is something that humans can’t skip. In fact, scientists have figured out that being in a community directly impacts the lifespan of a human being.
Guess what? Social media websites are engineered in a certain way that automatically provides a homely experience for the users to keep scrolling to know more about what’s happening in their community.
Except for the part that a community only exist in the imagination, not real.
Imagine a crowd which consistently show up at one location every morning from 10 to 11. The crowd has its own potential, the crowd shares the same kind of interest and welcomes freshers.
To take leverage out of that crowd, you have to make sure you join the crowd as a fresher, understand their nature and interests to finally solve a problem with your product or service to showcase your brand.
Leverage only happens when brands solve problems and gain trust. Most brands misuse the space without knowing the nature of the crowd, and they think they are leveraging (precisely, they’re not).
Social media platforms like Facebook, Instagram, Twitter cannot exist if brands decide to exit the platform. Brands are taking very good leverage out of these platforms by solving users problems with a perfectly stitched content strategy that doesn’t disturb the crowd.
Social media platforms offer a wide variety of marketing solutions within their platform to take leverage at a comparatively lesser cost which definitely makes sense to brand development officer sitting at the right corner of your office.
How do you take the leverage?
Get started with easy to use solutions provided by social media platforms, build a content strategy that doesn’t disturb the crowd. Find the interest, solve the problem and build the trust.
In fact, there are brand managers who invest 95% of their budget into social media to get the maximum audience at a comparatively lesser cost (far cheaper than print marketing). The privacy policies of Facebook platforms also share interesting demographics which could be used to learn your audience in depth.
There’s no reason not to give it a try. After all, it’s free and cheaper compared to the market. Build the brand, solve the problem, take the leverage!